Utilizing data to assess the performance and efficacy of marketing initiatives is known as marketing analytics. You may improve your marketing goals, gain deeper customer insights, and maximize your return on investment by using marketing analytics. Both marketers and consumers profit from marketing analytics. By determining what is effective in promoting conversions, brand recognition, or both, this study enables marketers to increase the return on marketing spending. Additionally, analytics makes sure that customers receive more relevant, individualized adverts that appeal to their unique needs and interests rather than annoying mass messages.